Joan’s 5th Avenue Jewelry and Watches has been a trusted source of fine jewelry since 1959. This renowned establishment is the destination for those seeking a taste of luxury and sophistication.

“I have been here for 44 years,” shares Michael Rodriguez, a long-time employee. “I love the people in the community. If you treat the people the right way, they will become loyal customers. You have to give them the right deal and always with a smile. We are now dealing with the grandkids of customers. That’s 3 generations of trust and loyalty!”

Harry Valle has been part of the Joan’s family for 43 years. He shares, ” I have always enjoyed the neighborhood, customers, and my coworker Michael. Things have changed, but we have been here for so long that we must be doing something right. I grew up here. I started working here when I was 18, and now I am 60 years old. This business has blessed our families. “

Joan’s 5th Avenue is not just a jewelry store, it’s an experience. Nestled in the heart of Sunset Park, it offers a unique journey into the world of fine jewelry and elegance.